Infillion by the Numbers: See the Year’s Creative Stats

At Infillion, our tech and creative teams build for desktop, mobile, connected TV, and even sports stadiums. That’s a lot of platforms – and a lot of different creative strategies.

What were some of our creative milestones in 2023? From brand lift to 3-card monte, from inventive custom builds to our performance-driving Blueprints, this infographic shows a few of our team’s favorites.

(See full sized PDF here.)

 

Want to find out how Infillion’s creative tech can take your ads to the next level? Get in touch today.

Subscribe to our blog:

Related Posts:

Infillion by the Numbers: See the Year’s Creative Stats

Jan 10, 2024

At Infillion, our tech and creative teams build for desktop, mobile, connected TV, and even sports stadiums. That’s a lot of platforms – and a lot of different creative strategies. What were some of our creative milestones in 2023? From brand lift to 3-card monte,...

2024’s Streaming TV Trends: What Our Industry Can Expect in the Year Ahead

Dec 13, 2023

 Streaming TV business model changes, shoppable ads, generative AI, and a stronger push for collaboration will reshape next year’s advertising landscape. Here’s how.  Ad spending roared back in the latter half of this year, indicating that there will be a healthy...

Infillion Joins The Attention Council to Drive Advanced Ad Measurement

Dec 5, 2023

A leader in attention-based advertising, Infillion’s membership in The Attention Council (TAC) will help it expand its pioneering role in making attention-based advertising and measurement a key part of the advertising industry. ### NEW YORK, December 5, 2023...

Let's Connect

We can help you create the personalized ad experiences viewers expect.

Contact Us

The post Infillion by the Numbers: See the Year’s Creative Stats appeared first on Infillion.

###

NEW YORK, December 5, 2023 (Newswire.com) – Infillion, an advanced media buying platform, announced today that it has joined The Attention Council (TAC), a not-for-profit industry trade group that brings together a combination of ad industry professionals, academics, technology and research firms, and marketers to develop insights around the attention economy and promote the use of attention-based metrics across the media and advertising ecosystem.

As a member of TAC, Infillion will be positioned to bring research and learnings from 15 years of developing and deploying attention-based advertising to a consortium of leaders who can collectively have a major impact on the creation and standardization of new ad formats and metrics. Infillion’s premium advertising product, TrueX, was a first mover in attention-based advertising when it pioneered opt-in, interactive ads for streaming video and CTV; users signal their attention by opting to engage with the ad for a minimum amount of time in exchange for skipping normal commercial breaks. Infillion’s attention-based ads have been honored by the ARF David Ogilvy Awards, Digiday Awards, Webby Awards, and more.

“With our membership in The Attention Council, Infillion will be able to contribute to the growing understanding that there are different types of attention, and that the type of attention that is earned is very different from the type that is simply surrendered by viewers,” said Jamie Auslander, senior vice president of research and analytics at Infillion. “Research shows that the advanced and emerging ad products that respect and value consumers’ time, attention, and privacy lead to better outcomes for both publishers and brands, so it’s imperative that we’re a part of the industry-wide conversation.”

TAC was founded in 2019 and counts among its member organizations agencies like OMD, Mediahub, Havas, and Publicis Groupe; brands like Mattel and The Coca-Cola Company; and technology and measurement companies like Snap Inc., TVision, Adelaide, and Yieldmo.

“We’re very excited that Infillion has joined The Attention Council as we further our mission to become the ad industry’s most trusted source for research, expertise and innovation around attention and attention-based metrics,” said Andy Brown, President of The Attention Council. “Their contributions as a longtime leader in this space will be extraordinarily valuable.”

Original Release Here.

###

The post Infillion Joins The Attention Council to Drive Advanced Ad Measurement appeared first on Infillion.

###

NEW YORK, September 14, 2023 (Newswire.com) – Infillion, an advertising technology and solutions company that owns and markets premium adtech products TrueX, NeXt, and InStadium, along with martech solutions including Gimbal location technology, Analytiks.ai and Phonic.ai, today announced the closing of its acquisition of the assets of adtech pioneer MediaMath.

“MediaMath was a pioneer in programmatic advertising and is still a critical part of the interconnected adtech ecosystem. We believe the strategic value of MediaMath’s global distribution throughout the modern adtech landscape has been underappreciated and was far too important to disappear. Contrary to the prevailing narrative, MediaMath had a strong business with very loyal customers. In 2022, MediaMath had over $500M of Gross Ad Spend, over $100M of Net Revenue and was EBITDA positive. The company filed for bankruptcy not because of issues with its technology or its core business, but because its debt load eventually became too large to service. Infillion has a strong balance sheet, with differentiated products that, when integrated within the broader MediaMath ecosystem, can drive real value for our customers. The combined company has a very compelling value proposition, and we expect to see significant revenue synergies and growth as we integrate our platforms,” said Rob Emrich, Executive Chairman and Founder of Infillion.

According to comScore, the global programmatic advertising market will top $148 billion in 2023. As the first demand-side platform (DSP) defining programmatic, MediaMath’s history is that of scalable innovation, representing the most advanced marketers, for well over a decade. MediaMath’s founder and former CEO Joe Zawadzki, who is currently a General Partner at AperiamVentures and chairman of FxM, shared, “I, along with the extended AperiamVentures team, portfolio and partners, are delighted to see MediaMath under new ownership, with a commitment to the people, partners, and platform that made it special.”

Today, Infillion offers high-impact products, like TrueX, that drive attention and performance via unique ad formats through its direct integration with premium CTV publishers. “The acquisition of MediaMath’s assets and IP goes beyond the purchase of a DSP. We see it as an opportunity to increase the distribution of our closed-loop location attribution technology and a way to open our advanced media buying platform and products—traditionally offered as a managed service—to new customers. With MediaMath, we will continue to deliver the innovation that our agency and advertiser partners have come to expect from us,” added Emrich.

Infillion encourages former employees, clients, and partners of MediaMath who are interested in future opportunities to reach out to the company directly at mediamath@infillion.com.

Original Release Here.

###

The post Infillion Closes Deal to Acquire MediaMath appeared first on Infillion.

###

LOS ANGELES, September 11, 2023—Infillion, an advanced media buying platform, announced this week that it has been named to the Inc. 5000 list of the fastest growing private companies in the U.S. for the seventh consecutive year. According to Inc., in the history of the Inc. 5000, only 1200 companies have made the list 7 times – 2.31% of total honorees.

The Inc. 5000 class of 2023 represents companies that have driven rapid revenue growth while navigating inflationary pressure, the rising costs of capital, and seemingly intractable hiring challenges. Among this year’s top 500 companies, the average median three-year revenue growth rate ticked up to an astonishing 2,238 percent. In all, this year’s Inc. 5000 companies have added 1,187,266 jobs to the economy over the past three years.

“This recognition  is a testament to the strength of our team – from engineering to creative to client success,” said Rob Emrich, Founder and Executive Chair, Infillion. “We believe in combining cutting-edge, AI-powered advertising with the best human creativity in the business, and it continues to drive us upward to new heights. As a company laser focused on innovation and ‘what’s next’, it’s incredible to receive this acknowledgement and celebrate among our industry peers. ”

The company continues to grow rapidly since Gimbal acquired ad technology companies TrueX and InStadium in 2020, and relaunched as Infillion in 2022. In the last year, Infillion also announced  acquisitions of Analytiks.ai and Phonic. With this powerful suite of advertising and marketing technology, Infillion provides clients with unique access to guaranteed human attention across desktop, mobile, connected TV, and digital out-of-home advertising. Its TrueTargeting technology offers rich first-party data – including opt-in location intelligence – for cookieless audience building, and its proprietary brand lift measurement product (UpLift) provides actionable success metrics across platforms.

“Brands and agencies keep returning to Infillion because our technology is powered by transparency, consistency, and trust,” says Laurel Rossi, Chief Marketing Officer, Infillion. “We offer that guarantee from end-to-end in every transaction so that our clients know their ads are earning the real human attention that moves customers closer to the point of purchase or action.”

Over the course of 2023, Infillion’s milestones have included the launch of InfillionX, a full-funnel, cross-platform media buying solution; a partnership with Innovid that expands access to Infillion’s choice-based, interactive streaming video ads; and the appointment of industry leader Beth-Ann Eason to the company’s board of directors. This year alone, Infillion’s creative work has been honored by the Creative Media Awards, ThinkLA IDEA Awards, and Communicator Awards; the company was named Agency of the Year by the IAC Awards for winning 22 honors for 12 different campaigns for clients including American Express, Mattel, and Pinterest.

###

The post Infillion Named To Inc. 5000 List For Seventh Consecutive Year appeared first on Infillion.

###

NEW YORK, June 7, 2023 (Newswire.com) – Infillion, an advanced media buying platform, today announced a partnership with Innovid Corp. (NYSE: CTV), an independent advertising platform for the delivery, personalization, and measurement of converged TV across linear, connected TV (CTV) and digital, to together bring simplified creative workflow and expanded publisher reach for Infillion’s award-winning choice-based CTV ad technology.

With this industry-first partnership, CTV publishers that utilize Innovid’s software development kit (SDK) will have seamless access to the choice-based, interactive streaming ads that Infillion pioneered without needing an additional technology integration. Infillion’s TrueX value-exchange ad experiences respect consumers’ time, attention, and privacy as well as provide impactful benefits to all parties in the industry. Consumers get shorter ad breaks, advertisers get exclusive guaranteed attention, and publishers get higher revenue per commercial break.

At the foundation of this partnership is Innovid’s CTV Composer. Within the tool, designers and developers can build interactive and dynamic CTV ad experiences in a matter of hours. Critically, ads developed using Innovid’s CTV Composer are built to communicate with the company’s proprietary SDK, enabling one creative experience to run seamlessly across 25+ connected TV device types. Access to Innovid’s CTV Composer means having the ability to offer advertisers a way to quickly develop engaging, interactive choice-based CTV ads that can run across the breadth of Innovid’s publisher footprint at scale.

“We are happy to partner with Infillion to provide first-to-market Innovid Composer technology that simplifies choice-based CTV ad development and delivery,” said Krista Panoff, Global SVP, Enterprise Development at Innovid. “Innovid’s CTV Composer’s ability to build interactive CTV ads is foundational to enabling this. Unlike desktop and mobile, CTV devices lack video player and tag type standardization. As such, delivering the same interactive and personalized experiences across the growing streaming space requires the installation of an SDK. Innovid’s CTV Composer is the solution to the industry’s lack of CTV standardization.”

Research released last month from Innovid has revealed that CTV is now responsible for half of all video ad impressions and continues to grow. Interactive ad formats on CTV, the same research found, drive over 600% more lift in engagement over standard pre-roll video ads, and also outperform the latter with a completion rate of 96.4%.

“Our partnership with Innovid delivers a more frictionless experience for publishers and outstanding engagement for consumers in a category that is often fraught with waning attention,” said Lauri Baker, SVP, Partnerships at Infillion. “Demand for CTV-only TrueX campaigns grew 10X last year as the industry continues to embrace consumer-first ad innovation for streaming audiences. With Innovid, we’re meeting that demand and guaranteeing for advertisers that consumers have not just seen but also interacted with their marketing messages.”

The two companies share a commitment to uncompromising quality and premium experiences that have frequently been recognized with top industry awards and accolades. Innovid was honored last year in the Digiday Technology Awards as the Best Video Ad Server. Infillion’s in-house creative services have built campaigns that have been honored by the Webby Awards, Festival of Media, the Creative Media Awards, and the ARF David Ogilvy Awards, and in 2023, Infillion was named Top Agency at the IAC Awards, which honor creative technical development.

About Innovid

Innovid (NYSE:CTV) powers advertising delivery, personalization, and measurement across linear, connected TV (CTV) and digital for the world’s largest brands. Through a global infrastructure that enables cross-platform ad serving, data-driven creative, and measurement, Innovid offers its clients always-on intelligence to optimize advertising investment across channels, platforms, screens, and devices. Innovid is an independent platform that leads the market in converged TV innovation through proprietary technology and exclusive partnerships designed to reimagine TV advertising. Headquartered in New York City, Innovid serves a global client base through offices across the Americas, Europe, and Asia Pacific. To learn more, visit https://www.innovid.com/ or follow us on LinkedIn or Twitter.
 

About Infillion

Infillion is an advertising technology and solutions company that has built the most advanced media buying platform in the digital advertising industry — offering CTV, value-exchange products including TrueX, premium-rich media and display, live fan experiences, location technology and first-party data via its Gimbal commerce business. Infillion serves brands of any size, publisher partners, and media-buying agencies in the world with campaigns for clients such as Amazon, Microsoft, Bank of America and T-Mobile, and works with more than 200 publishers including A&E, Roku Audacy and FOX. Infillion’s advertising solutions offer unparalleled engagement and scale, premium inventory, award-winning creative and superior targeting and measurement, all unconstrained by walled gardens. Infillion’s mission is to advance the $700 billion digital advertising industry by improving user experiences and by providing high-attention ad formats and services that respect consumers’ time, attention and privacy. To learn more, visit https://www.infillion.com/ or follow us on LinkedIn or Twitter.

Original Newswire Press Release.

###

The post Infillion, Innovid Partner to Scale Reach and Streamline Workflow for Interactive CTV Ads appeared first on Infillion.