Discover Creative Secrets from Our IAC Award Winners

Industry awards are a hallowed tradition in advertising, and at Infillion, we love getting our brand and agency partners some recognition. So we were thrilled to yet again take home over a dozen trophies at the 2023 IAC Awards, a competition that honors digital development on platforms like CTV, mobile, and voice assistants. Our work captured 22 honors in the Online Ads division for 12 different campaigns, including a Best Of Show for our work with Benjamin Moore. Infillion also received the IACs’ Top Agency honor for winning the most points out of any company that entered the awards competition.

We’re really proud of our winners! All of the winning units are deployments of Infillion’s TrueX interactive ad technology, which brings rich immersive creative to desktop, mobile, and CTV – but one of them (scroll all the way to the end!) was also part of a bigger campaign with our brand new InfillionX product. Infillion’s Creative Studio is accustomed to both taking a brand’s existing creative and turning it into an interactive experience, or building an entire new campaign from scratch. These winners run the gamut from shoppable ads to quizzes to even a game inspired by Tetris, showing off just how flexible our technology is.

Want to learn some behind-the-scenes secrets about each campaign? We asked our Creative Studio to share a few.

 

AMEX – Best Financial Services Online Ad, Best Travel Online Ad

This simple yet effective unit highlighted AMEX’s existing video content for its co-branded credit card with Delta Air Lines, and our Creative Studio matched the design elements, logo, and copy of the side panel to those featured in the video. This seamless, immersive experience was great at holding attention: this unit averaged 48 seconds spent per customer, compared to the 30-second minimum. 

 

Benjamin Moore – Best Design Online Ad, Best Retail Online Ad, Best Of Show Online Ad

Picking out paint swatches at the hardware store is one of those things you wouldn’t have thought would convert easily to online shopping. But we’ve been working with Benjamin Moore for a few years on doing just this, including an OMMA Award-winning ad in 2021 that was designed to showcase the company’s ability to do just that during COVID (when a lot of people were under stay-at-home orders… and really wanted to change up that living room paint color).

 

Canon – Best Electronics Online Ad, Best Technology Online Ad

Canon was a first-time Infillion client that was new to the world of interactive storytelling. They came to us with beautiful creative assets that we were able to weave into a compelling interactive narrative for their customers. As it turns out, that one interactive story turned into three, and what started as an ad for a single Canon product turned into a showcase of their whole suite.

 

Clinique – Best Fashion or Beauty Online Ad

Interactive advertising can offer an in-depth look at the problems that a brand can solve – even if a consumer doesn’t know they might have those problems, or don’t even know they exist in the first place. This Clinique ad was a great example of that, offering a quiz about hyperpigmentation, a common skin condition that even many beauty and skincare aficionados have never heard of. 

 

Fisher-Price – Best Family Online Ad, Best Shopping Online Ad

With so many products out there today, shopping for kids can be a minefield, especially for non-parents buying products for kids in their lives who may not necessarily be versed in childhood developmental touchstones. This simple two-question quiz allowed Fisher-Price to give customized recommendations for a range of ages and interests, each with individual product photos, copy, and CTA links. The best part about this unit is its adaptability; we swapped out the featured products for other Fisher-Price toys to run this unit for another quarter.

 

Folgers – Best Beverage Online Ad

This Folgers coffee ad was one of the first-ever campaigns to use our ShopX product, which allows users to add products to their cart directly from the ad. This removes a hurdle in the shopping process, streamlining the path to purchase. This experience featured three different products, each of which can be added to carts at four different national retailers. As a result, what looks like a simple product carousel instead turned into a 12-exit, sales-forward experience. 

 

LEGO – Best Consumer Goods Online Ad, Best Entertainment Online Ad

Here’s another one of the first deployments of our ShopX product, allowing users to directly add LEGOs to their carts at retailers like Walmart, Target, and in this case LEGO’s own website. A finalist in the Collaboration Award category in last year’s Festival of Media North America Awards, this campaign also showcased how a brand can get longevity out of live events – in this case the LEGOCON 2022 livestream  – by using interactive ads to drive traffic to the video footage of them.

 

Lunchables – Best Food Industry Online Ad

Lunchables has been inspiring and empowering kids to creatively build their own lunches for generations, so this Tetris-style stacking game felt like the perfect way to bring the magic of Lunchables to the digital realm. (And it’s deceptively difficult!) While this unit first and foremost showcased the complex interactivity that can be built into an Infillion ad, it was also tons of fun (and made the team both nostalgic and hungry).

 

Intel – Best B2B Online Ad, Best Computer Software Online Ad

This campaign had the challenge of transforming a complex B2B message into an immersive, visually appealing unit while still staying true to Intel’s roots. By utilizing vivid background imagery and fun animations, the Infillion Creative Studio was able to give this unit more life and motion while still staying true to the campaign’s “edge to cloud” service message for the target audience. 

 

Pinterest – Best Leisure Online Ad

Whether finding inspiration for a fall-inspired outfit of the day to change into from your PJs, or ideas to redecorate your bedroom as you nestle back into bed at night, this dynamic creative featured multiple Pinterest boards directly in the ad that were most relevant to the viewer’s time of day. In other words, this ad’s creative output differed based on when the user was exposed. Not only did this show off the dynamic capabilities of Infillion’s TrueX ads, it also often brought individual users different creative on additional exposures because of the “day-parting.” 

 

Upwork – Best Directory or Search Engine Online Ad, Best Employment Online Ad, Best Professional Services Online Ad

You probably saw this campaign’s creative on TV – you know, the corporate undead. Upwork came to Infillion to drive viewership of their new :60 musical spot skewering outdated work habits, but the team had to work on an extremely short timeline. This is a great example of where our Blueprints creative technology can step in and get premium, effective interactive ads built quickly. We built this “guided story” ad with our Foundation Carousel Blueprint using key assets that Upwork and their agency UM had on hand.

 

Wind Creek Bethlehem – Best Hotel & Lodging Online Ad, Best Regional Online Ad

This unit was part of one of the pilot campaigns for InfillionX, our newest product, which can build and deploy a multiplatform, end-to-end campaign with a single media buy. This award-winning TrueX unit was one component of Wind Creek’s InfillionX campaign, which also used rich multiplatform creative to retarget users and measured footfall traffic at the Wind Creek resort to calculate success – and, spoiler alert, it worked. This campaign was aiming to drive both awareness and foot traffic, which are at opposite ends of the traditional “purchase funnel,” and its effectiveness on both metrics has made the Infillion team really excited for future InfillionX success stories.

 

Want to learn more about how Infillion’s Creative Studio works its magic? Give us a shout, and we’ll be in touch!

Subscribe to our blog:

Related Posts:

Infillion by the Numbers: See the Year’s Creative Stats

Jan 10, 2024

At Infillion, our tech and creative teams build for desktop, mobile, connected TV, and even sports stadiums. That’s a lot of platforms – and a lot of different creative strategies. What were some of our creative milestones in 2023? From brand lift to 3-card monte,...

Infillion Joins The Attention Council to Drive Advanced Ad Measurement

Dec 5, 2023

A leader in attention-based advertising, Infillion’s membership in The Attention Council (TAC) will help it expand its pioneering role in making attention-based advertising and measurement a key part of the advertising industry. ### NEW YORK, December 5, 2023...

How to Master Interactive Ad Creative: Content Collections

Dec 5, 2023

Welcome to our Interactive Storytelling series. Here, we’ll share our favorite strategies on how to turn static stories into interactive ad narratives. Missed the last one on quizzes? Read it here.    For brands that need to advertise a larger suite of products...

Let's Connect

We can help you create the personalized ad experiences viewers expect.

Contact Us

The post Discover Creative Secrets from Our IAC Award Winners appeared first on Infillion.

This year, Gimbal – now Infillion – took home Gold for their Future is Frictionless event campaign and Silver for their Convenience is the New Currency whitepaper. Both the event and whitepaper focused on analyzing shifts in consumer behavior and offered perspectives from industry leaders as to how those expectations could be met across a variety of channels.

The company recently rebranded under the name Infillion but kept the Gimbal moniker for its flagship location intelligence product under the Commerce division. 

“We’re always looking for creative avenues to educate our clients and others in the media and tech space, and it’s truly an honor to win two awards that celebrate internal company campaigns. It’s few and far between to find awards programs like NYX that bring the remarkable work done by a small marketing force – from ideation to distribution – into focus,” said Liz Weinsten, VP Marketing at Infillion. 

“I couldn’t be more proud of our team. The only thing more fulfilling than producing high-quality resources and events in-house is seeing the impact it has on our customers’ strategies,” added Matthew Russo, SVP, Marketing, Infillion. “By helping them consider what ‘could be,’ we’re able to build and implement solutions that shape the future of media and commerce for consumers everywhere.”

The NYX Awards received over 1,200 entries from across the globe and is the leading award program to honor and celebrate creative individuals and communication design experts. 

About NYX Awards
The NYX Awards is an internationally-acclaimed, all-encompassing awards program comprised of a series of competitions, which are open to all aspiring participants worldwide. The awards are hosted underneath the IAA umbrella in its quest to raise the benchmark of the media industry and promote the creative excellence and giving industry professionals a platform to compete alongside their peers.

In IAA’s quest to uphold impartiality and maintaining a gold standard in the media industry, a panel of jurors is set up comprised of industry professionals with years of experience and deliver a criteria assessment based on current industry standards. The judges seek out companies and individuals who recognize their potential to raise the respective industry benchmark.

The post Infillion Recognized for Connected Future Campaigns, Winning Two 2022 NYX Awards appeared first on Infillion.

LOS ANGELES, August 17, 2021 – Inc. magazine today revealed that Gimbal ranked for the fifth year in a row on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies.

The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses. Intuit, Zappos, Under Armour, Microsoft, Patagonia, and many other well-known names gained their first national exposure as honorees on the Inc. 5000.

This year, the company jumped 394 spots from 2020’s ranking and is one of the select few five-time repeat honorees. According to Inc., fewer than 5% of companies who make the list maintain growth rates high enough to qualify for inclusion five or more years in a row.

“To have made Inc.’s list for the 5th year in a row is not just a testament to the investments we’ve made – specifically our acquisition of true[X] during a pandemic – but to the dedication of our teams. Working remotely has its challenges, but it has also required us to work smarter together and focus on solutions that support our clients and the evolving changes taking place in our industry.”
– Matthew Russo, CMO/COO

Not only have the companies on the 2021 Inc. 5000 been very competitive within their markets, but this year’s list also proved especially resilient and flexible given 2020’s unprecedented challenges. Among the 5,000, the average median three-year growth rate soared to 543 percent, and median revenue reached $11.1 million. Together, those companies added more than 610,000 jobs over the past three years.

Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at www.inc.com/inc5000.

###
Media Contact
Liz Weinsten
Vice President of Marketing, Gimbal
(800) 882-5216 ext. 523
marketing [at] gimbal [dot] com

About the Inc. 5000
The Inc. 5000 is a prestigious list of the fastest-growing private companies in the nation, produced every year since 1982.
Methodology – Companies on the 2021 Inc. 5000 are ranked according to percentage revenue growth from 2017 to 2020. To qualify, companies must have been founded and generating revenue by March 31, 2017. They must be U.S.-based, privately held, for-profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2020. (Since then, some on the list may have gone public or been acquired.) The minimum revenue required for 2017 is $100,000; the minimum for 2020 is $2 million.

The post Gimbal Lands on the Inc. 5000 For Fifth Year in a Row appeared first on Infillion.

This year’s awards attracted a record number of applications across company stages in the United States. The winners were selected by a panel of judges comprised of top executives, founders, investors, and industry experts. The companies were evaluated based on growth, strength of the product or service, impact on the industry, and commitment to customer success.

“It’s an honor to be recognized and included on this list. As many others can attest, 2020 was a tough year. I continue to be impressed by our teams’ ability to remain focused on delivering the best experiences to our clients. I’m excited about the opportunities ahead as we ride the momentum of the investments we’ve made to set ourselves up for future success,” expressed Gimbal’s President, Don Norton.

“This year’s award recipients represent the very best of entrepreneurial excellence in the United States. The judging panel was thoroughly impressed by the accomplishments of all awardees,” said Peter Justin, Managing Editor of The Startup Weekly.

Last year, Gimbal was named as a four-time Deloitte Fast 500 honoree, four-time honoree on the Inc. 5000 Fastest-Growing Private Companies list, and most recently, the Inc 5000 Regionals for fastest-growing companies in California.

###
Media Contact
Liz Weinsten
VP of Marketing, Gimbal
(800) 882-5216 ext. 523
marketing [at] gimbal [dot] com

About The Weekly Startup
The Startup Weekly is a leading independent source of news, insights, interviews, and awards for business builders across all sectors of the economy. The company’s media contributors include founders, business executives, investors, and other thought leaders. The Startup Weekly is committed to establishing a community for those pursuing entrepreneurial excellence.

For more information, visit: http://www.thestartupweekly.com

The post Gimbal Receives The Startup Weekly’s 2021 Marketing & Advertising Companies to Watch Award appeared first on Infillion.

[Los Angeles, CA], [November 18, 2020] — Gimbal today announced it ranked 448 on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences and energy tech companies in North America now in its 26th year. Gimbal grew 208% percent from 2016 to 2019.

Gimbal’s Chief Revenue Officer, Don Norton, credits Gimbal’s growth with its ability to set a vision towards future opportunities by remaining on the pulse of where the industry is headed and where brands are looking to invest. Gimbal recently launched a new product that streamlines the mobile ordering and pickup process for brands looking to connect the entire buy online, pickup in-store (BOPIS) and curbside experience.  

“We continue to evolve as a company and see Gimbal’s trajectory continuing down the path of innovation as we invest more resources into technology and data. Our focus is on creating better efficiencies for marketers including more streamlined access to the tools and services that better fit the needs of their customers and business,” said Don.

“We remain committed to putting the right systems and people in place to advance what’s possible with technology.”

About Deloitte’s 2020 Technology Fast 500™
Now in its 26th year, Deloitte’s Technology Fast 500 provides a ranking of the fastest-growing technology, media, telecommunications, life sciences and energy tech companies — both public and private — in North America. Technology Fast 500 award winners are selected based on percentage fiscal year revenue growth from 2016 to 2019.

In order to be eligible for Technology Fast 500 recognition, companies must own proprietary intellectual property or technology that is sold to customers in products that contribute to a majority of the company’s operating revenues. Companies must have base-year operating revenues of at least $US50,000, and current-year operating revenues of at least $US 5 million. Additionally, companies must be in business for a minimum of four years and be headquartered within North America.

###
Media Contact
Liz Weinsten 
Director of Marketing, Gimbal
(800) 882-5216 ext. 523

The post With Deloitte Honors, Gimbal Targets Next-Gen Commerce as Future Wave of Growth appeared first on Infillion.