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NEW YORK, December 5, 2023 (Newswire.com) – Infillion, an advanced media buying platform, announced today that it has joined The Attention Council (TAC), a not-for-profit industry trade group that brings together a combination of ad industry professionals, academics, technology and research firms, and marketers to develop insights around the attention economy and promote the use of attention-based metrics across the media and advertising ecosystem.

As a member of TAC, Infillion will be positioned to bring research and learnings from 15 years of developing and deploying attention-based advertising to a consortium of leaders who can collectively have a major impact on the creation and standardization of new ad formats and metrics. Infillion’s premium advertising product, TrueX, was a first mover in attention-based advertising when it pioneered opt-in, interactive ads for streaming video and CTV; users signal their attention by opting to engage with the ad for a minimum amount of time in exchange for skipping normal commercial breaks. Infillion’s attention-based ads have been honored by the ARF David Ogilvy Awards, Digiday Awards, Webby Awards, and more.

“With our membership in The Attention Council, Infillion will be able to contribute to the growing understanding that there are different types of attention, and that the type of attention that is earned is very different from the type that is simply surrendered by viewers,” said Jamie Auslander, senior vice president of research and analytics at Infillion. “Research shows that the advanced and emerging ad products that respect and value consumers’ time, attention, and privacy lead to better outcomes for both publishers and brands, so it’s imperative that we’re a part of the industry-wide conversation.”

TAC was founded in 2019 and counts among its member organizations agencies like OMD, Mediahub, Havas, and Publicis Groupe; brands like Mattel and The Coca-Cola Company; and technology and measurement companies like Snap Inc., TVision, Adelaide, and Yieldmo.

“We’re very excited that Infillion has joined The Attention Council as we further our mission to become the ad industry’s most trusted source for research, expertise and innovation around attention and attention-based metrics,” said Andy Brown, President of The Attention Council. “Their contributions as a longtime leader in this space will be extraordinarily valuable.”

Original Release Here.

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NEW YORK, September 14, 2023 (Newswire.com) – Infillion, an advertising technology and solutions company that owns and markets premium adtech products TrueX, NeXt, and InStadium, along with martech solutions including Gimbal location technology, Analytiks.ai and Phonic.ai, today announced the closing of its acquisition of the assets of adtech pioneer MediaMath.

“MediaMath was a pioneer in programmatic advertising and is still a critical part of the interconnected adtech ecosystem. We believe the strategic value of MediaMath’s global distribution throughout the modern adtech landscape has been underappreciated and was far too important to disappear. Contrary to the prevailing narrative, MediaMath had a strong business with very loyal customers. In 2022, MediaMath had over $500M of Gross Ad Spend, over $100M of Net Revenue and was EBITDA positive. The company filed for bankruptcy not because of issues with its technology or its core business, but because its debt load eventually became too large to service. Infillion has a strong balance sheet, with differentiated products that, when integrated within the broader MediaMath ecosystem, can drive real value for our customers. The combined company has a very compelling value proposition, and we expect to see significant revenue synergies and growth as we integrate our platforms,” said Rob Emrich, Executive Chairman and Founder of Infillion.

According to comScore, the global programmatic advertising market will top $148 billion in 2023. As the first demand-side platform (DSP) defining programmatic, MediaMath’s history is that of scalable innovation, representing the most advanced marketers, for well over a decade. MediaMath’s founder and former CEO Joe Zawadzki, who is currently a General Partner at AperiamVentures and chairman of FxM, shared, “I, along with the extended AperiamVentures team, portfolio and partners, are delighted to see MediaMath under new ownership, with a commitment to the people, partners, and platform that made it special.”

Today, Infillion offers high-impact products, like TrueX, that drive attention and performance via unique ad formats through its direct integration with premium CTV publishers. “The acquisition of MediaMath’s assets and IP goes beyond the purchase of a DSP. We see it as an opportunity to increase the distribution of our closed-loop location attribution technology and a way to open our advanced media buying platform and products—traditionally offered as a managed service—to new customers. With MediaMath, we will continue to deliver the innovation that our agency and advertiser partners have come to expect from us,” added Emrich.

Infillion encourages former employees, clients, and partners of MediaMath who are interested in future opportunities to reach out to the company directly at mediamath@infillion.com.

Original Release Here.

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LOS ANGELES, September 11, 2023—Infillion, an advanced media buying platform, announced this week that it has been named to the Inc. 5000 list of the fastest growing private companies in the U.S. for the seventh consecutive year. According to Inc., in the history of the Inc. 5000, only 1200 companies have made the list 7 times – 2.31% of total honorees.

The Inc. 5000 class of 2023 represents companies that have driven rapid revenue growth while navigating inflationary pressure, the rising costs of capital, and seemingly intractable hiring challenges. Among this year’s top 500 companies, the average median three-year revenue growth rate ticked up to an astonishing 2,238 percent. In all, this year’s Inc. 5000 companies have added 1,187,266 jobs to the economy over the past three years.

“This recognition  is a testament to the strength of our team – from engineering to creative to client success,” said Rob Emrich, Founder and Executive Chair, Infillion. “We believe in combining cutting-edge, AI-powered advertising with the best human creativity in the business, and it continues to drive us upward to new heights. As a company laser focused on innovation and ‘what’s next’, it’s incredible to receive this acknowledgement and celebrate among our industry peers. ”

The company continues to grow rapidly since Gimbal acquired ad technology companies TrueX and InStadium in 2020, and relaunched as Infillion in 2022. In the last year, Infillion also announced  acquisitions of Analytiks.ai and Phonic. With this powerful suite of advertising and marketing technology, Infillion provides clients with unique access to guaranteed human attention across desktop, mobile, connected TV, and digital out-of-home advertising. Its TrueTargeting technology offers rich first-party data – including opt-in location intelligence – for cookieless audience building, and its proprietary brand lift measurement product (UpLift) provides actionable success metrics across platforms.

“Brands and agencies keep returning to Infillion because our technology is powered by transparency, consistency, and trust,” says Laurel Rossi, Chief Marketing Officer, Infillion. “We offer that guarantee from end-to-end in every transaction so that our clients know their ads are earning the real human attention that moves customers closer to the point of purchase or action.”

Over the course of 2023, Infillion’s milestones have included the launch of InfillionX, a full-funnel, cross-platform media buying solution; a partnership with Innovid that expands access to Infillion’s choice-based, interactive streaming video ads; and the appointment of industry leader Beth-Ann Eason to the company’s board of directors. This year alone, Infillion’s creative work has been honored by the Creative Media Awards, ThinkLA IDEA Awards, and Communicator Awards; the company was named Agency of the Year by the IAC Awards for winning 22 honors for 12 different campaigns for clients including American Express, Mattel, and Pinterest.

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With millions of consumers cutting the cord (and loving it), more brands are doubling down on CTV advertising. In fact, 98% of brands believe that CTV advertising will be bigger than mobile. About 25% of companies believe it will only take 2-3 years to reach that point. In the meantime, companies need to decide whether now is the right time to move forward with a CTV ad strategy. Here are some questions to guide you in the right direction.

 

How much control do you want over your ads?

One of CTV advertising’s greatest advantages is the level of precision targeting it offers. Rather than sharing a mass message with millions of TV viewers at the same time, brands can gain more control over where, how often, and to whom their ads are shown. Narrow your focus on households or viewers of a certain geographic location, income range, viewing habits, interests, or other factors. Targeting gives you a better chance of showing your ads to the people who will most likely want to see them.

 

How important is real-time reporting?

Traditional TV advertising is a monster to measure. Learning the impact of a TV campaign is often a long and daunting process that can take weeks to collect, analyze, and report on the data. 

CTV advertising offers almost real-time insights on reach, brand lift, completed views, and engagement. At any given time, you can check the data to see how your campaign is progressing. This lets you adjust your spending, tweak your creative, or make other impactful changes before your ad budget runs out.

 

Do you prefer low-lift ad optimization?

Remember the “old days” of manually figuring out bids and placements? CTV ads have largely automated this process, allowing you to skip the typical hassles of media buying. Automation bridges the gaps between inventory quality, costs, and your business goals. This is made possible largely due to the availability of real-time data, which helps ensure your campaigns reach peak efficiency.

However, if you prefer more control over your placements and bids, then CTV ads might not be right for you.

 

Where do you most want to be seen?

CTV focuses on streaming services, such as Hulu and Amazon. This means that advertisers are left out of primetime shows, news, sporting events, and other content found on mainstream TV. However, the tradeoff is that there’s plenty of content available for streaming that isn’t shown on cable or satellite. It’s up to you to decide where you want to be seen.

 

Find Out If CTV Ads Are Right for You

Going all in on a CTV ad strategy just because everyone else is doing it isn’t the best reason to move forward. But learning about CTV’s advantages now can give you ample time to perfect your approach before it blows up even bigger. At Infillion, we’ve designed our suite of CTV technology to help you develop, measure, and improve your CTV advertising with ease. Contact us today to learn more, or visit our blog to explore more of the CTV landscape.

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Connected TV (CTV) is turning traditional television advertising on its head, allowing more brands and businesses to tap into the benefits of meeting audiences on their couches. As more consumers are cutting the cord in favor of streaming options, CTV creates new opportunities to connect with target customers in a way that’s actually welcomed by viewers. 

Let’s explore the benefits of CTV advertising and why it belongs in your strategy for 2023.

 

CTV Advertising Has a Massive Reach

If you’re looking for a way to reach a large audience with your marketing message, CTV advertising is definitely worth considering. CTV devices are in nearly 80% of U.S. households, and that number is only going to rise.

People are spending more time than ever streaming content on their TVs, with the average American now watching eight hours of video per day. It’s the perfect place to make an introduction and build top-of-mind awareness.

 

It Offers Precision Targeting

One of the key benefits of CTV advertising is that it offers a level of precision that linear TV can’t match. Rather than aiming for mass marketing messages hoping you reach some of your target audience, CTV advertising makes it easy to split up your ads and programmatically connect with profiles that fit your criteria.

Successful advertising is no longer just a numbers game. It’s about expanding your presence to the right people, and CTV takes the guesswork out of showing your ad content to the people you want to reach.

 

You Get Measurements and Reporting That Linear TV Doesn’t Offer

Another benefit of CTV advertising that traditional TV can’t touch is that brands no longer need huge performance reports to gauge the effectiveness of their campaigns. CTV offers more data and more ways to measure your impact almost in real-time so you can make adjustments as needed.

Track both online and offline sales with confidence and see how ads tie into your omnichannel strategy. Infillion provides this data infrastructure on your behalf, sending you straight to the insights.

 

It Aligns with the Cookieless Future

Cookies are going away, leaving marketers scratching their heads as to how they can collect data on their audiences. With CTV, data collection is done for you, no cookies required. CTV relies on hard data like IP addresses, device IDs, and similar first-party data. This helps advertisers target individuals and households and supply contextually relevant content.

 

It’s Cost-Efficient and Effective

Traditional TV advertising has historically been out of reach for smaller brands with smaller budgets. Advertisers would have to invest tens or hundreds of thousands of dollars in a national ad campaign, and targeting wasn’t nearly as precise.

CTV changes things, giving smaller businesses a chance to compete on a level playing field. There are lots of ways brands can choose to pay for CTV advertising, such as cost per 1,000 impressions or cost per completed view. What’s more, you’re not just limited to one network or channel. This helps you get in front of even more people in a targeted, affordable way.

 

Get Started with CTV Advertising!

Ready to put these and other benefits of CTV advertising to work for you? Contact us today to learn how.

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