###

LOS ANGELES, March 21, 2023 (Newswire.com) – Infillion, an advanced media buying platform for brands of all sizes, today announced the launch of InfillionX, a digital advertising product that builds and executes campaigns across the entire Infillion platform — from brand-building to performance, from CTV to rich media display. As the first full-funnel media product delivering against any KPI combination, InfillionX can optimize any campaign with sequential messaging, custom targeting and guaranteed attention while also leveraging geolocation and store visit data.

Infillion provided early access to select agency partners and advertisers to the full breadth of the InfillionX product, with results that informed the development of this full-funnel solution. Horizon Media piloted InfillionX with multiple clients, including Wind Creek Bethlehem Casino Resort, with a goal of raising awareness and driving foot traffic to its location. To achieve both of these goals at opposite ends of the traditional purchase funnel, InfillionX leveraged the combination of interactive video advertising and dynamic retargeting. Geofencing technology was included to determine when customers visited Wind Creek after engaging with the ads, providing fundamental insights for today’s hybrid physical-digital world. As a result, the campaign successfully delivered against all diverse KPIs at once. Kraft’s Lunchables brand also participated in the InfillionX pilot with similar strong brand lift and conversion results.

“With InfillionX, we’ve incorporated the sophistication of precision targeting with premium inventory, coupled with agile creative and actionable insights; it’s a product built to deliver ROAS with simplicity and at scale,” said Christa Carone, President, Infillion Media.

The launch of InfillionX comes one year after Infillion was born out of the merger of CTV-leader TrueX, location-tech leader Gimbal, and live fan and digital OOH company InStadium. Infillion works with leading brands including Pinterest, iRobot, OnStar, SKYY Vodka, Lionsgate, Amazon, Lego, and Netflix — and their advertising agencies to produce dynamic digital interactive ad units that deliver superior results.

Carl Fremont, CEO of media agency Quigley-Simpson, with clients such as Chase, Weight Watchers, and Hello Fresh, among others, said, “As an independent agency, we’re accustomed to clients of a wide variety of sizes each coming to us with their own unique needs. An offering like InfillionX, where we can create a completely custom media plan that gives us access to innovative ad formats and high-quality inventory across platforms, means that we don’t have to seek out a complicated array of different relationships to produce a top-notch campaign. We can accomplish it all in one place.”

The digital transformation of media, marketing and advertising has created tremendous complexity for advertisers and agencies seeking to build brand awareness while driving sales. Infillion has leveraged its industry-leading TrueTargeting capabilities, award-winning creative studio, premium cross-device inventory, and proprietary UpLift and Arrival measurement systems to deliver the first unified premium product via InfillionX specifically featuring:

• Interactive creative ad formats that guarantee attention, including TrueX, the industry’s premier consumer opt-in, value exchange ad experience.
• Premium, brand-safe inventory across more than 100 suppliers including the likes of Roku, Hulu, and A&E, in addition to valuable advertising assets in live sports and entertainment venues.
• Proprietary first-party data from Infillion-owned consumer opt-in sources, including highly valuable viewing and location data that informs behavioral and contextual targeting.
• Measurement that provides advertisers with digital and physical results — down to consumer footfall behavior.

Rob Emrich, founder of Infillion, recruited a diverse team of experienced media and corporate development experts to work hand in hand with data and tech innovators to build next-generation media solutions at Infillion. “Infillion stands out as the best, most innovative and intuitive digital advertising solution for our clients while also delivering media that respects consumers’ time, attention and privacy. InfillionX has been built to deliver what media planners, buyers and clients need,” Emrich says. “It’s a lofty but much needed endeavor in the industry.”

Infillion’s client success teams provide custom white-glove service to deliver against each campaign’s unique KPIs and client-desired outcomes. To learn more about Infillion and its newest product, InfillionX, visit https://infillion.com/media/infillionx/.

Original Newswire Press Release.

###

The post Infillion Unveils InfillionX, the First Full Funnel Media Product That Delivers Against Any Campaign KPI appeared first on Infillion.

###
For Immediate Release
PR Contact: Alyssa Kehoe, DiGennaro Communications | alyssa.kehoe@digennaro-usa.com

LOS ANGELES, September 28, 2022 – Today, Infillion acquired Analytiks.ai, an in-store visitation technology company that generates hyper-accurate traffic counting and zone visit metrics for venue owners. Built atop Cisco Meraki optical sensoring infrastructure, Analytiks delivers multi-entrance and exit guest detection, occupancy monitoring, and rules-based alerting for store operations and marketing managers. With in-store POI and zone labeling, teams get a better understanding of what is happening in real-time with 99% accuracy.

“Analytiks is thrilled to join the Infillion team,” said JP Bray, CEO of Analytiks. “Being part of a premier and well-established tech organization like Infillion allows us to leverage the company’s industry expertise, existing relationships, and resources to further accelerate our product development and to continue our expansion in the U.S., Europe, and abroad.”

Analytiks expands Infillion’s location technology portfolio beyond its flagship Gimbal product, to deliver even more accurate privacy-secure measurement solutions that allow brands and advertisers to understand digital and physical customer behavior.

“The Analytiks offering sets a new standard in privacy compliance and location tech accuracy measurement and analytics,” said Rob Emrich, Founder and Executive Chair, Infillion.

Analytiks’ customer base boasts large global retailers like Peloton, Bell, and Decathlon, though the solution is broadly applicable to airports, entertainment venues, educational institutions, hospitality, office buildings, medical facilities, and more. 

The acquisition is complete and the Montreal-based Analytiks team will expand Infillion’s footprint in Canada.

Read the official announcement here.

###

The post Infillion Acquires Data Company, Analytiks.ai appeared first on Infillion.

###
For Immediate Release
PR Contact: Alyssa Kehoe, DiGennaro Communications | alyssa.kehoe@digennaro-usa.com

LOS ANGELES, May 11, 2022 – Infillion, an advertising platform built for the connected future and Web3, today announced the launch of ShopX — its shoppable advertising product that promises a better way for brands to deliver their message and drive sales at scale across the open web. With the exponential growth of e-commerce and video consumption, publishers and platforms have rushed to intersect these trends through shoppable video ads. Infillion aims to solve these industry challenges by delivering cross-publisher and cross-platform campaign activation, with the significant added benefits of consumer opt-in, creative direction and actionable measurement.

Infillion’s ShopX is a consumer-friendly shoppable video ad that offers its highly engaged audience a way to complete a purchase with a single “add-to-cart” function via choice of their preferred retailer from within the ad. ShopX is also designed to drive ad viewership through Infillion’s opt-in ad experience (meaning a consumer agrees to view the full ad in order to skip additional ads), a true testament of respect for a viewer’s time, attention and privacy.

“Infillion is the only media platform that gives consumers the ability to optimize their time, attention and privacy at every point in the user-decision journey,” said Christa Carone, President, Infillion Media. “With a tap to opt in to a brand’s message and a click to add directly to a retailer’s cart, Infillion’s ShopX immediately connects the consumer and brand through a frictionless, actionable shopping experience. All transactions should be this easy and respectful of consumers’ interests and attention.”

For brands/advertisers, ShopX stands apart from its competitors by being scalable, creative and effective. ShopX ads are built for Infillion’s premium publisher network, which has a reach of 148 million unique users. In addition, Infillion’s ShopX experience includes the benefits of a full-service team to align creative and distribution with campaign objectives, delivering robust data on purchase behaviors. Infillion’s proven creative units build on a brand’s strategy by delivering the proven interactivity consumers are looking for.

Consumers are viewing programming across more streaming platforms than ever before and they are confronted by interruptive advertising messages (many without frequency capping in place) as a result of more Advertising-Based Video on Demand (AVOD) platforms. According to eMarketer, U.S. CTV annual ad spending will more than double by 2025, soaring past $30 billion. Combined with ecommerce sales expected to reach 23.6% of total retail sales by 2025 (eMarketer), ShopX provides an advertising experience that respects consumers’ consent while also providing a frictionless shopping experience within CTV.

“Streaming is changing everything, including the ability for the consumer to define their own experience — which now includes shopping in a few clicks. The future of the open web will require media and adtech to focus on engagement, interactivity and optimization of attention, not on the number of ads that fit into a program. This customer-focused future aligns nicely with advertisers’ need for effectiveness over volume and their desire to honor consumers’ time, attention and privacy. At Infillion, we’re ensuring that, after 70 years of intrusive advertising, every product we own, like TrueX, is built with advertisers’ businesses and respect for consumers’ attention in mind,” added Laurel Rossi, Infillion’s Chief Marketing Officer.

Following the merger between TrueX and Gimbal and the rebrand to Infillion, Infillion has been launching new products that allow advertisers to optimize plans across all screens, audiences and consumer journey touchpoints. With ShopX, Infillion gives advertisers the reach they are looking for in a performance-based product via CTV and all platforms. ShopX builds on Infillion’s focus to provide the broadest selection of full-funnel media solutions that apply proprietary consumer opt-in experiences and dynamic creative solutions with privacy-first 1P targeting and actionable outcomes for brands.

Read the official announcement here.

###

The post Infillion Launches ShopX, a Better Way for Brands to Deliver Shoppable Video Ads at Scale, Across the Open Web appeared first on Infillion.

This year, Gimbal – now Infillion – took home Gold for their Future is Frictionless event campaign and Silver for their Convenience is the New Currency whitepaper. Both the event and whitepaper focused on analyzing shifts in consumer behavior and offered perspectives from industry leaders as to how those expectations could be met across a variety of channels.

The company recently rebranded under the name Infillion but kept the Gimbal moniker for its flagship location intelligence product under the Commerce division. 

“We’re always looking for creative avenues to educate our clients and others in the media and tech space, and it’s truly an honor to win two awards that celebrate internal company campaigns. It’s few and far between to find awards programs like NYX that bring the remarkable work done by a small marketing force – from ideation to distribution – into focus,” said Liz Weinsten, VP Marketing at Infillion. 

“I couldn’t be more proud of our team. The only thing more fulfilling than producing high-quality resources and events in-house is seeing the impact it has on our customers’ strategies,” added Matthew Russo, SVP, Marketing, Infillion. “By helping them consider what ‘could be,’ we’re able to build and implement solutions that shape the future of media and commerce for consumers everywhere.”

The NYX Awards received over 1,200 entries from across the globe and is the leading award program to honor and celebrate creative individuals and communication design experts. 

About NYX Awards
The NYX Awards is an internationally-acclaimed, all-encompassing awards program comprised of a series of competitions, which are open to all aspiring participants worldwide. The awards are hosted underneath the IAA umbrella in its quest to raise the benchmark of the media industry and promote the creative excellence and giving industry professionals a platform to compete alongside their peers.

In IAA’s quest to uphold impartiality and maintaining a gold standard in the media industry, a panel of jurors is set up comprised of industry professionals with years of experience and deliver a criteria assessment based on current industry standards. The judges seek out companies and individuals who recognize their potential to raise the respective industry benchmark.

The post Infillion Recognized for Connected Future Campaigns, Winning Two 2022 NYX Awards appeared first on Infillion.

###
For Immediate Release
PR Contact: Casey Sudzina, Geben Communication | (614) 883-0270 | casey@gebencommunication.com

LOS ANGELES, January 18, 2022 – true[X], the pioneer in interactive connected TV advertising, and Gimbal, the leader in location intelligence – now one company –  announced the launch of its advanced targeting capability for CTV. 

true[X] partners with premium publishers and content services like Fox Networks Group, A+E, NBC Universal, and Crunchyroll, and offers consumers unique interactive experiences as an alternative to traditional commercial breaks. The company has been piloting the advanced targeting effort with brands including Macy’s, Lego, and Monster Energy.

Monster’s Vice President of Global Digital Marketing, Kyle Maurer, described the benefit of adding more sophisticated targeting in CTV for the highly competitive beverage category:

“Consumers around the world connect with Monster’s brands in a variety of ways — whether it’s through their love of sports, gaming, music, or just an appreciation of some high-octane flavors. Insightful data through solutions like TrueTargeting optimizes our media spend and helps us ensure consumers receive the messaging from Monster that means the most to them.”

TrueTargeting is a dynamic, added-value feature across all Gimbal | true[X] products and reflects true human behavior since it’s collected from consumer first-party surveys, real-world signals, cross-device interactions, and media/viewership habits. The growing depth of the data includes the following sources that are mapped via the company’s proprietary identity graph:

• First-party survey data – collected from true[X] opt-in media and rolled up into demographic cohorts  like “auto intenders” or “pet owners.”  This data is collected via CTV devices.
• First-party location data – sourced from the largest independent first-party location data pool of opt-in mobile users across leading consumer apps. This allows Gimbal | true[X] to continuously scale TrueTargeting and offer the unique ability to match ad exposure against in-store foot traffic for any brand
• Third-party DMP data – integrated from third party data from Gimbal | true[X] partner DMPs
• Media interaction data – harvested from Gimbal’s advertising activity across devices and channels including mobile, desktop, and video
• Viewership data – selected data from publisher partners that provides insight into media behaviors and viewing habits

Gimbal | true[X]’s president, Christa Carone, says the investment in TrueTargeting amplifies the company’s dominance of the CTV space. “TrueTargeting was built for a future where consumers are in full control of the advertising journey and their personal data. We will continue to innovate the media landscape, especially in CTV, through proprietary technology, analytics and insights that prioritize consumer’s time, attention and privacy.”

“TrueTargeting expands brands’ serviceable obtainable market and simultaneously provides unique insight into the human behavior that drives sales. TrueTargeting gets brands closer to the transparency brands are looking for when making their CTV and omnichannel marketing decisions. The CTV marketplace will grow in sophistication as unique data sets, like ours, emerge to meet the demand associated with the digitization and democratization of TV,” said Laurel Rossi, Gimbal | True[X] Chief Marketing Officer.

Read the official announcement here.

###

The post Gimbal | true[X] Launches Innovative First-Party Targeting that Delivers More Precise Audiences for Connected TV appeared first on Infillion.