Discover Creative Secrets from Our IAC Award Winners
Infillion took home over a dozen trophies at the 2023 IAC Awards, including "Best in Show" and "Top Agency." Here are the winning ads and a behind-the-scenes look at each of them.
Caroline McCarthy
Allowing Clients to Focus On Storytelling: Infillion CMO Laurel Rossi on InfillionX’s Launch
Infillionx CMO Laurel shares her observations and learnings from the market forces that shaped the development of InfillionX.
Ad Net Zero: Why the Ad Industry Should Give a Hoot About Climate Change
In honor of Earth Day, Infillion talked with John Osborn, U.S. director of Ad Net Zero, an industry organization originally founded in the U.K. to elevate the ad industry’s standards in its approach to combating climate change.
Bringing The Elegance of Simplicity to the Chaos of Media Planning: Infillion Media President Christa Carone on InfillionX’s Launch
Christa Carone, President of Infillion Media, explains how market signals and our clients’ needs influenced the creation of InfillionX, a single cross-platform media solution for full-funnel, multi-KPI campaigns.
Our Teams Are Constantly Monitoring And Optimizing: Infillion CPO Marcos Escalante on InfillionX’s Launch
We asked Infillion’s Chief Product Officer, Marcos Escalante, to tell us a bit more about what things are like under the hood of InfillionX.
For Infillion’s First Birthday, a Look Back at an Exciting Year
One year ago this month, in March 2022, we unveiled Infillion to the world. Combining the technology and talent from Gimbal and TrueX, we created a vision for an advanced media buying platform for the full purchase funnel, with transparency and intricate data at every step of the transaction.
Super Bowl LVII Ads and the State of “Watercooler” Content
The brands that ran commercials in Sunday night’s Super Bowl LVII can teach the advertising world a thing or two about how to – or how not to – reach broad audiences in a fragmented world. Here are a few observations we took note of.
Finding Humanity in a Generative AI World
Artificial intelligence is poised to upend the advertising industry, depending on who you talk to. What will the role for human creativity be going forward?
INFOGRAPHIC: A Look at How Much Time We Saved Consumers in 2022
Consumers spend a lot of time seeing ads, but in 2022 Infillion ads saves viewers 2.1 million hours. Here's what else would take 2.1 million hours...