Drive sales with these trending holiday strategies for 2019. The holiday season is the one time of the year when consumers plan to spend more than they do during any other spending event annually. This season is also gearing up to be a big one with PwC’s Trendsetter Barometer finding leading economic indicators reflecting “steady […]
Make more of an impact than ever before with the help of physical-world insights Consumer trends can be quite the paradox. They’re often hard to nail down, amorphous in nature, and can rapidly change at any moment in time. However, trends also provide us with valuable insight into the direction of where something is headed […]
How data regulation is shaping the consumer experience [Repost from Mobile Marketer] Data from a 2017 Pew Research Center shows that nearly half of all Americans (49%) believe their personal data is less secure now than it was five years ago. With a slew of recent data breaches and a groundswell of pro-consumer privacy campaigns from some companies, it would not […]
Providing SMBs with the tools they need to maximize local marketing initiatives A recent survey conducted by RIS News and IHL Group found that 58% of retailers in North America were planning on investing in proximity or location-based marketing in 2019.* This is an interesting statistic considering the use of location technology in the past has […]
Test, measure, and optimize your marketing strategy with location data Did you know that a whopping 75% of retailers within the United States have already implemented location technology into their marketing strategies? The result, according to a recent Proximity Directory report, has been an average 9% increase in profits and an astounding 175% ROI. How […]
Ad Impressions Served Across Devices Now Matched to In-Store Visitation For Immediate Release PR Contact: Matthew Russo, Gimbal | (800) 882-5216 ext. 523 | marketing [at] gimbal [dot] com LOS ANGELES, CA – September 7, 2018 — Gimbal, the identity-driven marketing and advertising platform powered by physical-world data, today announced the ability for advertisers to […]
Given the recent revelations with Facebook and the sheer volume of consumer data that they have access to, it’s no surprise that consumer privacy is becoming an industry-wide concern. For a bit of background if you aren’t aware, Cambridge Analytica, a political data firm, was able to harvest millions of Facebook IDs that could be used […]