Footfall attribution
Accurately measure in-store foot traffic based on ad exposure and dwell time
Arrival helps you understand the impact of your online advertising efforts in driving visitors to real-world locations.
Geofence & beacon-powered
Real-world attribution
An attribution product that does more. Arrival brings together proprietary hardware and software to create the most detailed, data-rich view of consumer behavior after ad exposure.
This is attribution on steroids.
Arrival is offered on campaigns managed by Infillion, or as a standalone option with the media run on your platform of choice.
Whether you’re an agency running media in-house or have a preferred partner, our media-agnostic solution uncovers rich visitation insights and dwell-based metrics.
Always On
Understand your consumer’s entire journey, not just snapshots. Continuous data generation takes place in the background via SDK.
Dwell Time
How long someone stays is just as important as where they go. Filter out walk-bys or employees for accurate visitation counts.
Proximity
Get micro-attribution down to the department or aisle using beacons for a more precise measurement model than geofencing alone.
Accurate data is paramount
Our measurement panel doesn’t use inconsistent bid stream data. It is derived from the same technology and processes our Gimbal Location Platform customers use to power their own enterprise applications.
Multi-touch solutions
Cross-device measurement
In-store attribution has long been a mobile-focused effort since smartphones are a proxy to where we go in the physical world.
XGraph offers a comprehensive view of what channels are most effective in driving your consumers to physical points of interest and enables real-time campaign optimization.
Multi-zone footfall
Attribution within inches
Take advantage of our proximity beacons for micro-location analysis. Know within inches where your consumer went after they saw your ad.
Let’s measure success, together
Ready to get started? Arrival is easy to launch and integrate into any of your new or existing media plans.