Infillion by the Numbers: See the Year’s Creative Stats
We're saying goodbye to an eventful 2023 by taking a look back on the numbers and trends we've seen across the vast Infillion network this year in this 2023 wrapped infographic.
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2024’s Streaming TV Trends: What Our Industry Can Expect in the Year Ahead
Streaming TV business model changes, shoppable ads, generative AI, and a stronger push for collaboration will reshape next year’s advertising landscape. Here’s how.
Infillion Joins The Attention Council to Drive Advanced Ad Measurement
A leader in attention-based advertising, Infillion’s membership in The Attention Council (TAC) will help it expand its pioneering role in making attention-based advertising and measurement a key part of the advertising industry.
How to Master Interactive Ad Creative: Content Collections
For brands that need to advertise a larger suite of products or narratives, choosing the correct single topic to focus an ad on can be a challenge. The "have your cake and eat it too" solution: Content Collections.
How to Master Interactive Ad Creative: Quizzes
Quizzes aren’t the only way to engage users and drive them down-funnel for ads. It’s just that the quiz format might be the best at it. Check out these quiz ad strategies and examples.
How to Master Interactive Ad Creative: Games
Ads-as-games can be incredibly powerful when done correctly. While they can be fun, under the playful surface is a delicate touch with regard to strategy and storytelling.
How to Master Interactive Ad Creative: Guided Stories
Welcome to our Interactive Storytelling series. Here, we’ll share Infillion’s favorite strategies on how to turn static stories into interactive ad narratives. Up first: Guided Stories.
Ads Can Stress People Out, Especially Around the Holidays. Here’s How Brands Can Change That.
58% of consumers say the onslaught of holiday marketing stresses them out. Here's how brands and advertisers can alleviate consumer stress, rather than elevate it with their holiday ads.
Maximizing Attention in the Age of “Constant Consideration”
Here are 5 strategies marketers can use to maximize attention in this new age of "constant consideration" in the customer journey.