What Is OTT Advertising: Definition, Benefits, Challenges, and More
Here’s your beginner’s guide to over-the-top (OTT) advertising and why it deserves a place in your ad strategy.
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Where Creative & Tech Meet Scale: Charting the Course for “CTV 2.0″
What’s the next set of priorities for CTV advertising? At Cannes Lions, Infillion president Christa Carone and Beachfront CEO Chris Maccaro took on this subject in a conversation moderated by Conor McKenna, partner at LUMA Partners.
A New Era for Streaming Ads: How Publishers Are Upgrading Their AVOD Game, with Innovid
How can publishers take advantage of this new AVOD trend and ensure it lasts? Innovid and Infillion were joined by leaders from Fox, TelevisaUnivision, Havas Media Group and IAB to address this question on streaming ads.
Keeping It Real in Cannes: It’s a Good Time to Toast Marketing That Stands the Test of Time
Cannes Lions is celebrating its 70th year, and as usual there’s the promise of exciting new developments. It’s also a good time to keep in mind some clear-eyed marketing fundamentals that are even more enduring than this annual gathering.
The Messy Reality of Customer Journeys: Why You Should Embrace the Chaos
We'll explore why you should embrace the messy reality of customer journeys in the post-omnichannel era and how to adapt your marketing strategies accordingly.
Celebrating the Power of Partnership at Cannes Lions
The Infillion team is thrilled to be returning to Cannes Lions with so many of the partners and collaborators that inspire us every day. Learn about our partners and upcoming events in this sneak peek blog post.
Creating Harmony in the Customer Journey: Touchpoints, Media Channels, and Devices
What's the difference between a marketing funnel and a customer journey? This blog post will delve into their similarities and differences and how understanding both can elevate your marketing strategy.
Exploring the Marketing Funnel vs. Customer Journey
What's the difference between a marketing funnel and a customer journey? This blog post will delve into their similarities and differences and how understanding both can elevate your marketing strategy.
Post-Omnichannel Marketing: An Introduction
What is a post-omnichannel customer journey? This modern approach adopts context and customer-forward strategies that take into account real-time behavior, immediate actions and reactions, customer psychology, and both online and offline environments.