2024’s Streaming TV Trends: What Our Industry Can Expect in the Year Ahead
Streaming TV business model changes, shoppable ads, generative AI, and a stronger push for collaboration will reshape next year’s advertising landscape. Here’s how.
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Should You Invest in CTV Advertising?
Explore the benefits of CTV advertising, including cost-effectiveness, reach, data-driven ads, and more.
The 5 Benefits of CTV Advertising
Explore the benefits of CTV advertising, including cost-effectiveness, reach, data-driven ads, and more.
A Beginner’s Guide to CTV Advertising
Have questions about CTV advertising? Here’s what you should know about this emerging advertising channel.
Understanding Video Ad Networks: Where to Focus Your Attention
Here’s how publishers can reach their target audiences with the right video ad networks.
Where Creative & Tech Meet Scale: Charting the Course for “CTV 2.0″
What’s the next set of priorities for CTV advertising? At Cannes Lions, Infillion president Christa Carone and Beachfront CEO Chris Maccaro took on this subject in a conversation moderated by Conor McKenna, partner at LUMA Partners.
A New Era for Streaming Ads: How Publishers Are Upgrading Their AVOD Game, with Innovid
How can publishers take advantage of this new AVOD trend and ensure it lasts? Innovid and Infillion were joined by leaders from Fox, TelevisaUnivision, Havas Media Group and IAB to address this question on streaming ads.
Infillion, Innovid Partner to Scale Reach and Streamline Workflow for Interactive CTV Ads
CTV publishers using Innovid's platform now have seamless access to Infillion's award-winning value exchange ads.
Brands are on Board with CTV Advertising. What About Consumers?
Viewers aren’t choosing lower-priced subscription services because they want to see more advertising.