Cannes Lions is celebrating its 70th year, and as usual there’s the promise of exciting new developments. It’s also a good time to keep in mind some clear-eyed marketing fundamentals that are even more enduring than this annual gathering.
Marketers who successfully demonstrate the value of marketing with their CFO and corporate finance team stand a good chance of coming out ahead and keeping most of their budgets intact this year. Here are some ways to do that.
Infillion Media President Christa Carone shares five lessons marketers and agencies can learn from TikTok’s tricks and apply beyond its platform
"We put customers first.” Everyone says it, but how often do these claims stand up to scrutiny? Infillion Media President Christa Carone takes a deep look into what it truly means to be "customer first."
For streaming and premium video advertisers, connecting with and engaging a new generation of consumers can seem like an insurmountable hurdle. But by speaking to Gen Z’s natural proclivities and expectations, brands can move the needle, writes Infillion Media’s Christa Carone.
Viewers aren’t choosing lower-priced subscription services because they want to see more advertising.
Here’s how sport and entertainment venue marketing is evolving—and how brands can tap into the power of in-person live sports.
If you're treating consumers like commodity by not respecting their time, attention, and privacy—you're doing it wrong. Here's how you can create a consumer-centric CTV ad experience, according to Infillion President Christa Carone.