Make more of an impact than ever before with the help of physical-world insights Consumer trends can be quite the paradox. They’re often hard to nail down, amorphous in nature, and can rapidly change at any moment in time. However, trends also provide us with valuable insight into the direction of where something is headed […]
How data regulation is shaping the consumer experience [Repost from Mobile Marketer] Data from a 2017 Pew Research Center shows that nearly half of all Americans (49%) believe their personal data is less secure now than it was five years ago. With a slew of recent data breaches and a groundswell of pro-consumer privacy campaigns from some companies, it would not […]
Providing SMBs with the tools they need to maximize local marketing initiatives A recent survey conducted by RIS News and IHL Group found that 58% of retailers in North America were planning on investing in proximity or location-based marketing in 2019.* This is an interesting statistic considering the use of location technology in the past has […]
Test, measure, and optimize your marketing strategy with location data Did you know that a whopping 75% of retailers within the United States have already implemented location technology into their marketing strategies? The result, according to a recent Proximity Directory report, has been an average 9% increase in profits and an astounding 175% ROI. How […]
The rise in digital-banking is not slowing down, forcing financial institutions to constantly shape and redefine their advertising and marketing efforts to better suit the needs of their customers. Placing a priority on digital technologies is no longer an option; it’s a necessity. The most successful organizations – including banks and financial institutions – are […]
There’s no denying that we live in a mobile-first world. Everyone has a smartphone these days, or at the very least, some sort of connected device. Each smartphone is differentiated from the billions of other mobile devices by a unique, user-specific, anonymized and user-resettable ID for advertising known as an Advertising ID. Beginning in 2012, […]
Quick Service Restaurants (QSRs). We’ve all eaten at them. They’re fast, convenient, cheap and many times are a “stop-on-the-way-because-I’m-starving-and-need-something-now” dining option. They’re often lined up nearby their competitors – from inside malls to pit stops – giving consumers multiple options to choose from. For many QSRs, retaining loyal customers can be challenging, especially as expectations […]
I have always jokingly complained that digital marketing is held to exceedingly high-performance expectations compared to other channels. “Go ahead… try and force people not to change the radio station!” I joked during the Viewability Rush of 2015. But that curse is also a blessing. Those same standards are what push our industry to innovate […]