Should You Invest in CTV Advertising?
Explore the benefits of CTV advertising, including cost-effectiveness, reach, data-driven ads, and more.
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The 5 Benefits of CTV Advertising
Explore the benefits of CTV advertising, including cost-effectiveness, reach, data-driven ads, and more.
How OTT Ads Can Jumpstart Your Business Growth
Here’s how to leverage OTT advertising to get in front of new audiences and drive conversions.
A Beginner’s Guide to CTV Advertising
Have questions about CTV advertising? Here’s what you should know about this emerging advertising channel.
Understanding Video Ad Networks: Where to Focus Your Attention
Here’s how publishers can reach their target audiences with the right video ad networks.
What Is OTT Advertising: Definition, Benefits, Challenges, and More
Here’s your beginner’s guide to over-the-top (OTT) advertising and why it deserves a place in your ad strategy.
At the Crossroads: Investing in Purpose-Driven or Minority-Owned Media
When it comes to investing in purpose-driven or minority-owned media, the industry is at a crossroads. Brands and agencies have been clear—pledging to spend more and more dollars with purpose-owned organizations. However, smaller but impactful publishers and organizations often fall by the wayside within huge programmatic platforms.
The Importance of Improving Autistic Representation in Media and Advertising
#AutismOutLoud is a collaborative initiative launched by Mindshare, Getty Images, and autistic friendship and dating app Hiki, with the mission of eliminating stereotypical images of people with autism in the media and featuring authentic portrayals instead.
The Power of Community Engagement: Lessons from Cannes Lions Festival 2023
The relationship between a company’s brand and the community is just that, a relationship. Companies provide the communities with products and services that they need and want, and communities provide the company with a diverse consumer base and potential employees.