What Makes TikTok Tick? With Its Future in Question, 5 Takeaways for Marketers
Infillion Media President Christa Carone shares five lessons marketers and agencies can learn from TikTok’s tricks and apply beyond its platform
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Telling Multi-Funnel Creative Stories: Infillion’s Michael Colella on InfillionX’s Launch
Where does a creative team lead when it comes to something like InfillionX? We spoke to Michael Colella, SVP and Executive Producer of Infillion’s Creative Studio, to explain.
Discover Creative Secrets from Our IAC Award Winners
Infillion took home over a dozen trophies at the 2023 IAC Awards, including "Best in Show" and "Top Agency." Here are the winning ads and a behind-the-scenes look at each of them.
Allowing Clients to Focus On Storytelling: Infillion CMO Laurel Rossi on InfillionX’s Launch
Infillionx CMO Laurel shares her observations and learnings from the market forces that shaped the development of InfillionX.
Infillion Launches ‘Arrival 3.0,’ Next Generation of In-Store Attribution
Enhanced measurement technology brings businesses new and improved location data touchpoints in a privacy-forward manner.
Ad Net Zero: Why the Ad Industry Should Give a Hoot About Climate Change
In honor of Earth Day, Infillion talked with John Osborn, U.S. director of Ad Net Zero, an industry organization originally founded in the U.K. to elevate the ad industry’s standards in its approach to combating climate change.
Bringing The Elegance of Simplicity to the Chaos of Media Planning: Infillion Media President Christa Carone on InfillionX’s Launch
Christa Carone, President of Infillion Media, explains how market signals and our clients’ needs influenced the creation of InfillionX, a single cross-platform media solution for full-funnel, multi-KPI campaigns.
Marketers, Publishers, Agencies: It’s Time to Truly be Customer-First
"We put customers first.” Everyone says it, but how often do these claims stand up to scrutiny? Infillion Media President Christa Carone takes a deep look into what it truly means to be "customer first."
Our Teams Are Constantly Monitoring And Optimizing: Infillion CPO Marcos Escalante on InfillionX’s Launch
We asked Infillion’s Chief Product Officer, Marcos Escalante, to tell us a bit more about what things are like under the hood of InfillionX.