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Adding the Personal Touch: Our Findings for CTV Personalization
In a recent IPSOS report, we share the latest data on personalization in a privacy-first future.
INFOGRAPHIC: A Look at How Much Time We Saved Consumers in 2022
Consumers spend a lot of time seeing ads, but in 2022 Infillion ads saves viewers 2.1 million hours. Here's what else would take 2.1 million hours...
TV Commerce: 3 Ways to Make Shopping Click for Consumers
What will it take for shoppable TV to be a more valuable part of the marketing mix for brands — and a viable medium for consumers who want to shop as new shows and seasons drop? Here are three things marketers can do now.
How Better Mobile Experiences Are Reshaping eCommerce
Leaders from Infillion and Airship shone a light on the state of mobile app engagement and growth, and how better mobile experiences and expectations are reshaping eCommerce and marketing. Here are some key takeaways from our conversation.
In the Game: 3 Reasons Why Brands Should Leverage Live Sports
Here’s how sport and entertainment venue marketing is evolving—and how brands can tap into the power of in-person live sports.
Netflix: Here’s How To Create The Best CTV Experience In The Industry
A letter of advice from Infillion CMO Laurel Rossi to the leadership at Netflix on how to create CTV ad experiences that consumers actually want.
The CTV Experience: Let’s Make Sure It Connects With Consumers
If you're treating consumers like commodity by not respecting their time, attention, and privacy—you're doing it wrong. Here's how you can create a consumer-centric CTV ad experience, according to Infillion President Christa Carone.