Maximizing Attention in the Age of “Constant Consideration”
Here are 5 strategies marketers can use to maximize attention in this new age of "constant consideration" in the customer journey.
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How Albertsons Media Collective Is Built for Rapid Industry Change
At Advertising Week New York, Infillion CMO Laurel Rossi sat down for a fireside chat with Michelle Weiskittel, senior director of retail media network media, creative, and operations at Albertsons Media to discuss how a legacy retail company becomes a pioneer in a new sector of advertising.
Unveiling the Future of Retail Media Networks with Albertsons
In a recent panel discussion in Cannes, Laurel Rossi sat down with Kristi Argyilan, SVP of Retail Media at Albersons, to discuss the transformative power of retail media networks.
TV Commerce: 3 Ways to Make Shopping Click for Consumers
What will it take for shoppable TV to be a more valuable part of the marketing mix for brands — and a viable medium for consumers who want to shop as new shows and seasons drop? Here are three things marketers can do now.
Reinventing the In-Store Experience: The Reshaping of Retail
From interactive engagements to destination shopping, major retailers are doubling down on brick-and-mortar post pandemic. The world is reopening. After more than a year of people trying to avoid crowds and maintain social distancing, retailers are betting that shoppers will shift to in-person experiences to make up for lost time and regain a sense of […]
Why the Future of Retail Starts and Ends with LTV
As facts and behaviors change, so too should your approaches to meet the needs of the customer. Not long ago, software was sold in a box. Literally. If you wanted to use Microsoft Word or Adobe Photoshop on your computer, you would drive to a store, pay for the contents inside a cardboard box, bring […]
The Rise of Pop-Up Shops
Physical stores are a sprouting trend for digitally native direct-to-consumer brands Leading retailers of all industries and sizes are continuing to seek innovative ways to bring exceptional consumer experiences to their customers in the midst of ever-evolving market competition. For direct-to-consumer (D2C) brands native to online environments, the most recent trend has been branching out […]
NFC vs. BLE – Which is Right for You?
Near Field Communication (NFC) and Bluetooth Low Energy (BLE); both are two of the leading technologies powering modern services in our smartphones, yet they are designed with very different user experiences in mind. If you are in the process of recreating your mobile app experience, consider how the technologies differ from one another and which […]