58% of consumers say the onslaught of holiday marketing stresses them out. Here's how brands and advertisers can alleviate consumer stress, rather than elevate it with their holiday ads.
A panel hosted by Infillion at Advertising Week New York, titled “The Road Map To Media’s Connected Future,” took on the topic of the future of ad industry. The panel concluded that humanity needs to be the focus for an AI-obsessed advertising industry.
At Advertising Week New York, Infillion CMO Laurel Rossi sat down for a fireside chat with Michelle Weiskittel, senior director of retail media network media, creative, and operations at Albertsons Media to discuss how a legacy retail company becomes a pioneer in a new sector of advertising.
Skelly, the giant skeleton gets the right kind of hard-to-capture attention, and Home Depot backs that attention up with a savvy strategy to keep it while respecting consumers’ time. Here are a lessons marketers can learn from this success.
Here are five facts that have hooked us lately on attention and advertising.
The story behind our AI-powered voice recognition tech with Amazon that made us the first company to ever bring voice commands to ads on desktop computers and connected TV.
We are proud to have been the sponsor for AMA’s Atlanta chapter’s event “Marketing Is A Team Sport,” a sold-out panel that featured leadership from all of the city’s major sports teams. Here are four insights leaders shared during this exciting panel.
When it comes to investing in purpose-driven or minority-owned media, the industry is at a crossroads. Brands and agencies have been clear—pledging to spend more and more dollars with purpose-owned organizations. However, smaller but impactful publishers and organizations often fall by the wayside within huge programmatic platforms.
#AutismOutLoud is a collaborative initiative launched by Mindshare, Getty Images, and autistic friendship and dating app Hiki, with the mission of eliminating stereotypical images of people with autism in the media and featuring authentic portrayals instead.