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Caroline McCarthy

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The Power of Community Engagement: Lessons from Cannes Lions Festival 2023

The relationship between a company’s brand and the community is just that, a relationship. Companies provide the communities with products and services that they need and want, and communities provide the company with a diverse consumer base and potential employees.

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  • Creative
  • Industry Trends
  • Thought Leadership

The Lead Off: Women’s Rise to Power in Advertising, Media, and Marketing

Infillion's Inclusion Cafe hosted a conversation on women in leadership where panelists shared their different journeys on her way upwards. Leading with four distinct aspects – inclusivity, multicultural competency, empathy, and authenticity – has been key not just to their success as leaders but to the success of their organizations.

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  • Creative
  • Industry Trends
  • Thought Leadership

Leading with Insights for LGBTQ+ Representation with GLAAD and Getty

In partnership with GLAAD and Getty Images, Inclusion Cafe hosted a discussion on the advancement of LGBTQ+ representation in media and advertising.

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  • Advertising
  • CTV
  • Industry Trends

Where Creative & Tech Meet Scale: Charting the Course for “CTV 2.0″

What’s the next set of priorities for CTV advertising? At Cannes Lions, Infillion president Christa Carone and Beachfront CEO Chris Maccaro took on this subject in a conversation moderated by Conor McKenna, partner at LUMA Partners.

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  • Advertising
  • CTV
  • Infillion Events

A New Era for Streaming Ads: How Publishers Are Upgrading Their AVOD Game, with Innovid

How can publishers take advantage of this new AVOD trend and ensure it lasts? Innovid and Infillion were joined by leaders from Fox, TelevisaUnivision, Havas Media Group and IAB to address this question on streaming ads.

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  • Creative
  • Infillion Events
  • Marketing
  • Thought Leadership

Amplify, Promote, Invest! Supporting The Diverse Perspectives of Black Creators and Media

At Cannes Lions, Infillion invited the leaders from the AList to talk about how to support and amplify Black voices; promote authentic, Black-owned content; and invest more in Black creators.

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  • About Infillion
  • Creative
  • Philanthropy

Meet TrueGiving, Infillion’s Nonprofit initiative

TrueGiving, Infillion's nonprofit arm, is dedicated to using Infillion's advertising expertise and resources in service of purpose-driven nonprofits and organizations.

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  • About Infillion
  • Advertising
  • Infillion Events

Celebrating the Power of Partnership at Cannes Lions

The Infillion team is thrilled to be returning to Cannes Lions with so many of the partners and collaborators that inspire us every day. Learn about our partners and upcoming events in this sneak peek blog post.

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  • About Infillion
  • Products
  • Technology

Telling Multi-Funnel Creative Stories: Infillion’s Michael Colella on InfillionX’s Launch

Where does a creative team lead when it comes to something like InfillionX? We spoke to Michael Colella, SVP and Executive Producer of Infillion’s Creative Studio, to explain.

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