Mobile marketing has come a long way from its rather simple beginnings. Despite being a relatively new technology used by advertisers (believe it or not, the first iPhone was released less than 10 years ago), it seems as if mobile ads have been popping up on our digital devices much longer than they actually have. […]
LOS ANGELES (February 24, 2016) – The Mobile Majority, a complete end-to-end mobile advertising solution for brands, has been selected to present at the annual Montgomery Summit, the leading business and technology conference that will take place in Santa Monica, Calif. on March 8 and 9. The Mobile Majority will exhibit as part of the […]
Changing the Way Consumers and Brands Interact in Today’s Retail Marketplace As a customer walks by a retailer on her way home from work, her smartphone vibrates. “The shoes in your online shopping cart are in-store! Stop by to see them in person!” In this world of customization, retailers are looking for ways to better […]
If carrying out massive beacon deployments in stadiums like the Quicken Loans arena and events like SXSW has taught us one thing, it would be that change happens. Change can come in a variety of different ways, and it can be brought on by anything – from weather to the amount of people expected in […]
I promised it would get crazy. In part 1 of this series on mobile audience targeting, we went over the basics of how it works, and how it can bolster your mobile advertising efforts. In this part, we dive a little bit deeper with the three primary ways we target audiences: geographically, demographically, and contextually. […]
ATLANTA, GEORGIA, November 30, 2015 – The industry-leading manufacturer of LED visualization solutions, NanoLumens (www.nanolumens.com), and the leader in location intelligence and proximity‐based mobile engagement, Gimbal Inc. (www.infillion.wpengine.com), today announced a strategic alliance to create a dynamic new series of digital solutions built on Gimbal’s leading enterprise-class mobile engagement and location intelligence platform. The platform, which […]
With the rise of ubiquitous mobile devices, anywhere/anytime internet access, and a seemingly never-ending tide of promising new marketing technologies, one could easily conclude we are in a Marketing Renaissance. For several years, industry watchers have predicted the demise of classic advertising as we move to an era of 1:1 marketing, perfectly personalized content and […]
The busiest selling time of the year is upon us! While the holiday shopping season is under way for consumers, retail marketers received their presents early in the way of beacons and location based marketing to improve their holiday sales. But like the holiday season itself, rife with myths and lore, so is the understanding […]
I want to talk about mobile video ads for a moment. Specifically, how they’re changing. But first, here’s what we likely already know about mobile video (if you don’t know, consider this a convenient primer): Consumer consumption of mobile video is growing as mobile fast becomes the consumer’s first device. The proliferation of 4G networks […]