In a recent eMarketer Tech-Talk webinar, industry experts Nancy Taffers-Santos and Infillion CMO Laurel Rossi shed light on the intricacies of the customer journey and the strategies that can make it more streamlined, effective, and privacy-forward.
In a series of panel discussions called Inclusion Cafe, hosted by Infillion and our partners, participants shared insights on advancing diversity and inclusion in campaigns and the workplace.
It’s no secret that the data collected from consumers is the fuel that enables seamless engagement, personalization, and the consumer demand we desire. And many people are willing to share their information—or have it used—in exchange for value and convenience. But mounting privacy concerns have cast a shadow over the data-marketing industry.
What will it take for shoppable TV to be a more valuable part of the marketing mix for brands — and a viable medium for consumers who want to shop as new shows and seasons drop? Here are three things marketers can do now.
A letter of advice from Infillion CMO Laurel Rossi to the leadership at Netflix on how to create CTV ad experiences that consumers actually want.