Infillion by the Numbers: See the Year’s Creative Stats
We're saying goodbye to an eventful 2023 by taking a look back on the numbers and trends we've seen across the vast Infillion network this year in this 2023 wrapped infographic.
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How to Master Interactive Ad Creative: Content Collections
For brands that need to advertise a larger suite of products or narratives, choosing the correct single topic to focus an ad on can be a challenge. The "have your cake and eat it too" solution: Content Collections.
How to Master Interactive Ad Creative: Quizzes
Quizzes aren’t the only way to engage users and drive them down-funnel for ads. It’s just that the quiz format might be the best at it. Check out these quiz ad strategies and examples.
How to Master Interactive Ad Creative: Games
Ads-as-games can be incredibly powerful when done correctly. While they can be fun, under the playful surface is a delicate touch with regard to strategy and storytelling.
How to Master Interactive Ad Creative: Guided Stories
Welcome to our Interactive Storytelling series. Here, we’ll share Infillion’s favorite strategies on how to turn static stories into interactive ad narratives. Up first: Guided Stories.
Telling Multi-Funnel Creative Stories: Infillion’s Michael Colella on InfillionX’s Launch
Where does a creative team lead when it comes to something like InfillionX? We spoke to Michael Colella, SVP and Executive Producer of Infillion’s Creative Studio, to explain.
Allowing Clients to Focus On Storytelling: Infillion CMO Laurel Rossi on InfillionX’s Launch
Infillionx CMO Laurel shares her observations and learnings from the market forces that shaped the development of InfillionX.
Bringing The Elegance of Simplicity to the Chaos of Media Planning: Infillion Media President Christa Carone on InfillionX’s Launch
Christa Carone, President of Infillion Media, explains how market signals and our clients’ needs influenced the creation of InfillionX, a single cross-platform media solution for full-funnel, multi-KPI campaigns.
Our Teams Are Constantly Monitoring And Optimizing: Infillion CPO Marcos Escalante on InfillionX’s Launch
We asked Infillion’s Chief Product Officer, Marcos Escalante, to tell us a bit more about what things are like under the hood of InfillionX.